|
Oettinger Brauerei is a brewery group in Germany. Oettinger has been Germany's best selling beer brand since 2004 (when it superseded Krombacher) with an annual output of in 2011.〔(Die beliebtesten deutschen Biermarken ) Handelsblatt Online, 23 July 2012〕 Oettinger's headquarters are in Oettingen in Bayern but there are also breweries in Gotha, Mönchengladbach and Braunschweig. ==Cheap beer== Oettinger sells large amounts of beer for the lowest possible price. Oettinger bought the brewery producing "5,0 Original" beer in Braunschweig, a competitor in the same market segment. Oettinger is rarely found on tap in pubs and bars – most of it is sold bottled in supermarkets. It is also exported – in Australia it is directly imported by the large BWS "Beer, Wine and Spirits" chain of liquor outlets where it is sold in 330 ml and 640 ml bottles, as well as 500 ml cans. Oettinger uses several ways to keep beer prices low: * Oettinger does not advertise.〔, quote: ''"The term "cheap beer" is actually almost a disqualification. But it's only an attempt. Everything that is marketed well and market adjusted in Germany, is suddenly (called) cheap. Aldi is cheap, IKEA is cheap, the Bild Newspaper is cheap, Oettinger Beer is cheap. Nobody wants it - 'It's dishwater!' But everybody drinks it. (Our) success proves us right."'' and he adds with an allusion to advertisements from his competitors Beck's and Licher: : ''"Every time when your TV program has become interesting to a degree, you see the ship or the commercial or some kingfisher. We have a low opinion of that."'' 〕 * Oettinger does not involve any intermediaries; brewery-owned trucks deliver directly to stores. * The brewing process is highly automated and uses few employees to brew vast amounts of beer. The low price has made this beer brand the most successful one in Germany with an output of in 2011. In Italy "Oettinger super forte" is sold; a beer providing 8.9% alcohol by volume. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Oettinger Beer」の詳細全文を読む スポンサード リンク
|